About Communications & Marketing Coordination
PLLS employs a full-time Communications & Marketing Coordinator to work with the system and member libraries on a variety of projects in the areas of graphic design, public relations, marketing, promotion, and advocacy.
Download a printable Public Information Services booklet PDF.
Please be sure to set your printer to 100% and two-sided print with flip/binding on the short end.
Graphic design is not just an art, it’s a visual communication strategy to engage an audience and convey information.
Together, we will develop outstanding pieces showcasing concise text, supporting images, and thoughtful design to express your message and brand.
- Program guides, posters, rack cards, advertisements
- Brochures, bookmarks, reading trackers
- Social media posts, web graphics (see Website Services)
- SHARE catalog banners & SHARE email graphics
- Submit a request by email.
- We’ll follow up for more details or get to work on the request.
- We’ll send you a draft. You review and proof the draft. Then email us your feedback and revisions, or final approval. If revisions are requested, repeat steps 2-3.
- After you give us final approval, we output the project according to your specifications – final files, prints, etc.
Marketing is all about communicating your value in order to exchange your services for the patrons’ benefit.
PLLS’ Public Information Coordinator is available to help members with a variety of marketing-related issues from guiding the development of a marketing plan to planning a multi-platform campaign. The coordinator can help members decide on the right marketing mix for their project.
“Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.”
American Marketing Association
Marketing Mix – The 4 Ps
- Product: What are we offering–ideas, goods, services, or a combination?
- Price: What’s it going to cost someone to engage–must have a library card, free to anyone, by donation, fee or fine (or the possibility of these), time, travel, etc.
- Place (or distribution): Where can they get what we’re “selling”– online, in the building, at a community partner, in a display, curbside, in the mail, etc.
- Promotion: What tactics are we going to use to get people to do what we’re asking? Flyers, emails, banners, direct mail, catalog graphic, social media, etc.
Marketing Services Offered
- Marketing plan help
- Social media strategy help
- Style guide & template assistance
- Email newsletter initial setup assistance
- Press release writing
- Graphic & web design (see Website Services)
High-quality printed materials make a lasting
impression in today’s digital-heavy world.
PLLS is able to print some projects in-house and is experienced with working with outside vendors.
No-Cost Printing & Products
- White copy paper (20-24 lb) 8.5×11 (letter), 8.5×14 (legal), and 11×17 (ledger/tabloid)
- White card stock (65 lb) 8.5×11 (letter), 8.5×14 (legal), and 11×17 (ledger/tabloid)
- A limited supply of 8.5×11 colored paper remnants is available while supplies last
At Your Cost
- Specialty paper 8.5×11 (letter), 8.5×14 (legal), and 11×17 (ledger/tabloid)
Purchase the paper of your choice and route it to the Milton office.
Please check with PLLS prior to purchasing unusual paper to confirm the printer can handle it.
At Your Cost
PLLS can create artwork to any vendor’s specifications. We can provide these files to you or coordinate directly with the vendor on your behalf.
Printing & Products
- Large format printing
- Large quantity
- Specialty paper or swag
- Spot colors, foils, & varnishes
- Engraving, embossing
- Collate, laminate, fold
- Cut, die cut, perforate, punch
- Bind: spiral, stitch, pad, staple
Think about your website as your 24/7 digital branch. Does the awesome patron experience you’ve worked hard to create in your building extend to your website? If not, it’s time for an upgrade – PLLS may be able to help.
Website Development, Hosting, & Staff Training
Website design and rebuild services are available subject to system capacity and/or grant funds. PLLS constructs sites on the WordPress platform, hosts sites locally, and performs weekly backups. Upon the completion of a rebuild by PLLS, library staff will be trained on how to update and maintain their new website.
PLLS will empower each library, whose site the system builds and hosts, to add content, perform routine updates, and other functions as desired by the library.
We are unable to support third-party websites (those constructed or hosted by non-PLLS entities).
Complimentary & Billable Web Services
The system recognizes each library’s capacity to maintain its website varies from organization to organization. With this in mind, each library will begin the calendar year with eight hours of dedicated website assistance from PLLS’s staff. Hours will not carry over from one year to the next. Work in excess of the eight-hour allowance will be billed at the current PLLS Local IT Rate ($45 per hour as of 2/16/2022).
Examples of ways to expend web allowances:
- Adding/uploading content
- Additional library staff training
- Creating site-specific web content
- Altering the site’s infrastructure (+/- a page, menu changes)
- Minor site refreshments
- Assistance subscribing to general site analytic reports for annual reporting
PLLS is unable to offer members specialized web programming, app development, search engine optimization (SEO), other specialty web services, or to support third-party websites (those constructed or hosted by non-PLLS entities). For information, see our Tech Policies.
As an organization committed to serving the community, public relations may already be your specialty.
PLLS can provide information on many aspects of public relations and can directly assist with several.
“Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”
Public Relations Society of America
- Press releases
- Marketing communications
- Media relations resources
- Social media strategy & policy help
- At this time, PLLS is unable to assist with:
- Crisis communications planning
- Internal communications planning
- Donor relations communications
- Content creation
- Library event planning
- Reputation management
- Speech writing & presentations
SHARE Catalog & Email Notification Customizations
Contact the Public Information Coordinator for help creating images
Submit a HelpDesk ticket for assistance placing them.
- Automated Message Customization – Promotional images at the bottom of ILS automated messages can be customized by library (622 x 300 px).
- SHARE Catalog splash page banner – Each library’s splash page of the SHARE Catalog can host customizable banners (roughly 954 x 136 px)
Toolkits for PLLS Online Resources
Gale Courses – Does not work with a temporary library card
Marketing Toolkit Login: https://support.gale.com/marketing/
Patron Login: Varies by library
Kanopy* – Works with a temporary library card if setup with SIP2 Connection.
- Marketing Toolkit Login:
LinkedIn Learning – Works with a temporary library card
- Patron Login: https://www.linkedin.com/learning-login/go/share
LocalHop – No library card is needed. Each library may have an account to manage public calendaring and room reservations.
Hoopla Digital – Works with a temporary library card
Marketing Toolkit Login: https://resources.hoopladigital.com/
Patron Login: https://www.hoopladigital.com/
Libby Powered by OverDrive – Works with a temporary library card
Marketing Toolkit Login: https://resources.overdrive.com/library/marketing-outreach-print-ready/
Patron Login: http://wplc.overdrive.com/
Facebook Page: https://www.facebook.com/widigitallibrary/
BadgerLink – No library card needed. Access is based on geographic location within Wisconsin
Marketing Toolkit Login: https://badgerlink.dpi.wi.gov/get-word-out/download-outreach-materials
Patron Login: https://badgerlink.dpi.wi.gov/resources
Additional Library Resources: https://docs.google.com/spreadsheets/d/16a0zENKCLyjsYusnZwb_NWXyLMZ7pxtNpYIBszkhENg/edit#gid=
*Indicates a resource available only at select libraries.
Business Communications & Media Relations
Marketing Plan Template
Blogs & Conferences to Follow
Library Logo Work / (Re)branding
***When updating a library logo, we recommend making sure to obtain the following:
High resolution vector images (in color and black & white)
Low resolution jpegs (in color and black & white)
A list of fonts used in creating the logo
A list of the color codes used in the image (either CMYK, HEX or PMS)
Free Images & Formatting
PDF Editor & Formatter
Every tool you need to work with PDFs in one place. All are 100% FREE and easy to use! Merge, split, compress, convert, rotate, unlock and watermark PDFs with just a few clicks.
Color Schemes & Free Stock Images
Please follow any and all attribution requirements of whatever image source used.
- Adobe Color Schemes & Color Wheel
- Openverse: Creative Commons Search
- Disabled And Here
- Noun Project – Icons for Everything
- Scientific Illustration
- Women of Color in Tech